Business intelligence blog

    5 common business intelligence problems

    When people aren't getting value from a business intelligence (BI) solution, it may seem like the software is causing more trouble than it is worth. However, the business intelligence problems are often not due to the user or to the software alone, but rather due to the mismatch between the two.

    By utilizing the support the software provider offers, or by choosing another solution, many businesses will start to see results almost instantly.

    To be successful in the adoption of a BI solution and to reap the benefits the solution may offer your business, it is important to be aware of common pitfalls so that they can be avoided. This blog will outline five of the most common challenges businesses face when using BI, and how to overcome them.

    Problem 1 -  A lack of communication during the implementation process

    Communication during the implementation process is essential to ensure the solution can solve the pain points your business is seeking to address. A lack of communication can result in a business having invested in a solution that cannot do what key users thought it could, leaving the solution largely unused.

    To avoid this, it is important that communication between teams and with the provider occurs on an ongoing basis. The team leader needs to continuously consult with key stakeholders to ensure everyone is on the same page. As the buying and implementation processes are occurring, the team leader furthermore needs to keep the channels of communication with the solution provider open to ensure the solution meets the needs of the business.

    Problem 2 - Lack of support from the BI provider

    A big challenge for many new BI users is the lack of support from the software provider. A lack of support, in the best case, means your employees do not know all the solution has to offer and thus cannot get maximum value from it. In the worst case, they simply will not use it because it is not functioning correctly. Either way, your business is not seeing the ROI it could.

    This challenge is one many businesses who have opted for low-cost BI tools face. While we are by no means suggesting you need to invest in the most expensive tool on the market, ensuring the solution you choose has sufficient support available to its customers is essential. At Phocas, we have a dedicated customer success team that will help you get the most out of our software. We also have an online training academy with tutorial videos, as well as an online user forum where users can share best practice advice and ask questions.

    Problem 3 - Staff don’t want to adopt the solution

    In some cases, the software implementation appears to have gone well, the project managers are satisfied the solution can do what was expected, and users have been given access, yet the solution is not being used. This is often seen when the BI solution does not have an intuitive interface or requires advanced training. While the IT department, and any others involved in the selection and implementation of the BI solution may feel the solution is easy to use, it is important to remember that staff in other departments may not have much technical experience and are often running short on extra time.

    To promote user adoption, it is important that the solution in easy to use, requires minimal training, and it is made clear how the software can benefit each user. At Phocas, our customers report being able to use our BI solutions after as little as 15 minutes of basic training. Moreover, with easily accessible academy videos and an intuitive user interface, our customers find that including Phocas in their daily activities saves time almost immediately.

    Problem 4 - The BI software provider does not understand your industry

    When businesses are not seeing the results they were hoping for with their new BI solution, and the vendor seems unwilling or uncapable of helping their customers achieve the full potential of their solution, it is often because of an lack of understanding. When a manufacturing company invests in a BI solution designed for services bases businesses, problems are likely to occur. The solution may not have the appropriate possibilities for tracking products along the supply chain, measuring lost sales or building the right reports at the end of each month.

    By choosing a BI solution that is built for, and where the vendor has many years’ experience with your industry, you ensure your business gets a maximum ROI. At Phocas we have worked with retailers, wholesale distributors and manufacturers all over the world. We know which questions you may not have thought of asking yet, while we retain the possibility to adapt to challenges specific to your business. 

    Problem 5 - The solution is not mobile

    A final reason your business may not be getting the expected value from your BI solution, is because the solution is not mobile. If you have invested in or are planning to invest in a BI solution that is not accessible on mobile devices, you risk a lack of user adoption. If one of your salespeople has multiple meetings scheduled in for the day, he or she will be unlikely to come into the office to identify sales opportunities from a desktop, or even spend time at home on a laptop.


    By allowing your employees to access the BI solution on the go, while waiting for a meeting to start or while on public transport, you lower the barrier to use the solution. Phocas is accessible on any mobile device, something we know our customers make frequent use of. An executive might quickly analyse some trends before stepping into a meeting, and a sales rep might get an overview over a customer’s historical buying data before a customer visit. One Phocas customer even uses Phocas with Amazon Alexa to allow him to analyze data while driving.

    Would you like to learn more about Building a case for data analytics so you can avoid these common problems, download the ebook here.

    Written by Phocas Software
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