Phocas helps Dublin-based automotive products importer and distributor take big steps forward with data access and analysis

At a glance:
Client: Serfac Limited
Industry: Automotive
HQ Location: Dublin, Ireland
ERP System: MAM

Since 1978, Dublin-based Serfac Limited has imported and distributed premium brand automotive products to a broad customer base, across Ireland.

Data limitations and complex spreadsheets

In August 2017, Ian Brady, systems manager at Serfac, recommended that the company look at the latest, modern, interactive business reporting tools available, to improve Serfac’s access to its data and help drive the business forward.

“The setup and implementation of budgets on the company’s existing system was time consuming and required technical input from the supplier,” said Brady. “We wanted to control and define the information that we required. In fact, we had to use Excel for many functions. Spreadsheets were time-consuming and did not deliver the detailed analysis that we needed. Having evaluated a number of BI platforms, we eventually settled for the Phocas offering.”

Serfac is a sales-driven organisation working with demanding analysis requirements.  Sales, stock purchasing and warehouse management are key areas of emphasis in its use of Phocas, and since implementing the business intelligence solution, Serfac has made great strides with data analysis.

Brady said, “Our Directors, Managers, and Sales Team, use Phocas on a daily basis. Our Sales representatives use Phocas when visiting customers. It has reached deeply into our sales process in a short space of time.”

Phocas vs Tableau vs Microsoft

Last year, Ian downloaded and evaluated Tableau BI and Microsoft Power BI, but neither provided the access and simplicity that Serfac needed.

“The real clincher for us occurred when Phocas came and did a validation, using a sample of our own data,” said Brady. “We could immediately see Phocas’ full potential. It was a major upgrade to what we had before and far superior to what Tableau and Microsoft were offering.”

Quick and easy implementation

Within a month of giving the deployment green light, Serfac’s team was using fully functioning sales dashboards. A month later, the warehouse dashboards were in place.

“Implementation of Phocas was swift, and we now have a superb handle on our stock holding, which has resulted in huge efficiency gains; especially with our purchase-to-sales stock rotation.”

Phocas has transformed our reporting…

Phocas provides Serfac with quick and easy access to all data on its existing system, which the company is now using to better understand its customers.

Brady added, “It really strengthens the truth of our customer conversations, removing all of the anecdotal stuff. Phocas has transformed our reporting, we use it thoroughly across goods receiving, goods put-away, picking, packing and dispatch, as well as for operational efficiency. Phocas is self-service, intuitive, easy, quick, and does what it says on the tin. “

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Tags: Case Study, ERP - MAM, Industry - Wholesale Distribution, Industry - Automotive

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