In August Salesforce purchased Tableau for $15.3 billion in one of the most significant software acquisitions in recent years. Salesforce, known for its cloud-based CRM software, is treading into turbulent waters as more than two-thirds of Tableau’s customers are on-premise. The acquisition might create some challenges with customers as they wonder if Salesforce will expand its on-premise capabilities or move everything, including Tableau, to the cloud. Tableau has thrived because of its ease of use, dashboarding and visualization. Still, it has struggled with customer satisfaction and product performance as evidenced by customer feedback received in BARC’s The BI Survey 2019.
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