A customer relationship management (CRM) system gathers and consolidates raw data from customer interactions into a single database. CRM systems then combine this raw and contextual data to evaluate and classify customers. Because a CRM system offers limited analysis, implementing a business intelligence (BI) solution along with your CRM creates a powerful tool for customer-centric companies. In this blog, we will discuss how combining a BI solution with a CRM delivers faster decision-making.
Read moreTopics: Business Intelligence Basics, Job Role - Marketing, CRM
