Sales analytics helps online retailer understand customer behavior in lockdown
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Sales analytics helps online retailer understand customer behavior in lockdown

Ruroc is an online retailer that sells unconventional and aesthetically unique ski helmets. In 10 years, Ruroc has built a global community of loyal followers and customers. After proving the concept in ski helmets, the company recognized the need to expand into motorcycle helmets. COVID-19 has shuttered thousands of retailers around the world, and consumers have moved to online shopping, which has benefited Ruroc. The company uses sales analytics to understand customer behavior and reach-out to them when they are ready to buy.

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Topics: Job Role - Marketing, Industry - Consumer Goods, ecommerce

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Sales analytics helps online retailer understand customer behavior in lockdown

Ruroc is an online retailer that sells unconventional and aesthetically unique ski helmets. In 10 years, Ruroc has built a global community of loyal followers and customers. After proving the concept in ski helmets, the company recognized the need to expand into motorcycle helmets. COVID-19 has shuttered thousands of retailers around the world, and consumers have moved to online shopping, which has benefited Ruroc. The company uses sales analytics to understand customer behavior and reach-out to them when they are ready to buy.

Read more

Topics: Job Role - Marketing, Industry - Consumer Goods, ecommerce

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