Business Intelligence vs. CRM: Which one is best for you?
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Business Intelligence vs. CRM: Which one is best for you?

There is a constant debate on whether Customer Relationship Management (CRM) or Business Intelligence (BI) is more effective in helping a business succeed. This is because BI and CRM tools share a number of the same functions – most notably in using historical data to identify key trends that businesses can leverage to their advantage.

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Topics: Business Intelligence Basics, ERP - CRM

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Business Intelligence vs. CRM: Which one is best for you?

business-intelligence-bi-vs-crm.jpg

There is a constant debate on whether Customer Relationship Management (CRM) or Business Intelligence (BI) is more effective in helping a business succeed. This is because BI and CRM tools share a number of the same functions – most notably in using historical data to identify key trends that businesses can leverage to their advantage.

Read more

Topics: Business Intelligence Basics, ERP - CRM

CRM and Business Intelligence: From Data to Decisions

More than a year ago, we addressed the ongoing debate about whether Customer Relationship Management (CRM) or Business Intelligence (BI) is the better analytical solution for your business. 

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Topics: Business Intelligence Basics, ERP - CRM, Job Role - Marketing

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