Sales analytics helps online retailer understand customer behavior in lockdown
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Sales analytics helps online retailer understand customer behavior in lockdown

Ruroc is an online retailer that sells unconventional and aesthetically unique ski helmets. In 10 years, Ruroc has built a global community of loyal followers and customers. After proving the concept in ski helmets, the company recognized the need to expand into motorcycle helmets. COVID-19 has shuttered thousands of retailers around the world, and consumers have moved to online shopping, which has benefited Ruroc. The company uses sales analytics to understand customer behavior and reach-out to them when they are ready to buy.

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Topics: Job Role - Marketing, Industry - Consumer Goods, ecommerce

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Sales analytics helps online retailer understand customer behavior in lockdown

Ruroc is an online retailer that sells unconventional and aesthetically unique ski helmets. In 10 years, Ruroc has built a global community of loyal followers and customers. After proving the concept in ski helmets, the company recognized the need to expand into motorcycle helmets. COVID-19 has shuttered thousands of retailers around the world, and consumers have moved to online shopping, which has benefited Ruroc. The company uses sales analytics to understand customer behavior and reach-out to them when they are ready to buy.

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Topics: Job Role - Marketing, Industry - Consumer Goods, ecommerce

How to promote interdepartmental communications using business intelligence

Interdepartmental communication is the backbone to achieving company success.  Companies with effective interdepartmental communication are three and a half times more likely to significantly outperform industry peers.  In this blog, we will explore four ways to improve interdepartmental communication to achieve organizational goals using business intelligence software.

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Topics: Job Role - Sales, Job Role - Executive, Job Role - Inventory/Operations, Job Role - Marketing, KPIs, business intelligence software

Reduce costs with a data analytics bootcamp

Take your seemingly unimportant data on a data analytics bootcamp so you can lower costs. When companies gain more experience in analyzing data, the real costs to serve become more visible. Instead of cutting costs at random, data analytics provides insight to make strategic adjustments. Companies who can quantify gains from analyzing data report an average 10% reduction in costs each year.

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Topics: Business Intelligence Basics, Job Role - Executive, Job Role - Inventory/Operations, Job Role - Marketing

What's new in BI visualizations

whats-new-in-bi-reporting-and-visualizations

Business Intelligence (BI) depicts data visually so users can quickly recognize a trend or spot a variance.  Unlike static charts, visualizations encourage users to explore their data to uncover actionable information.For instance, a BI solution can show a power tool manufacturer that sales of its cordless drills are down. While this may be caused by several factors, users can query the data and generate visualizations to see what’s happening below the surface.

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Topics: Job Role - Sales, Strategy, Management and Performance, Job Role - Marketing

Are you treating your data as an asset?

manage-data-as-an-asset

While most executives understand that their data is an asset, many haven’t harnessed the valuable insights accessible with a data analytics solution.  The immense amount of data you generate may seem impossible to understand, but data analytics will transform it into clear, actionable information.  Another way at looking at data, if you closed your doors tomorrow, what would the new owner be most interested in? – the products on your shelves or the insights into your customers?

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Topics: Business Intelligence Basics, Job Role - Executive, Job Role - Marketing

CRM + business intelligence =great decision making

crm-plus-business-intelligence-great-data-insights

A customer relationship management (CRM) system gathers and consolidates raw data from customer interactions into a single database. CRM systems then combine this raw and contextual data to evaluate and classify customers. Because a CRM system offers limited analysis, implementing a business intelligence (BI) solution along with your CRM creates a powerful tool for customer-centric companies. In this blog, we will discuss how combining a BI solution with a CRM delivers faster decision-making. 

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Topics: Business Intelligence Basics, Job Role - Marketing, CRM

Validate decisions with data

validate-decisions-with-data

Do you ever make decisions on the run? Have you dropped the price on a product by a few percent for a good customer and then found they didn’t increase sales and you lost money? Whether you have a family-run organization or an international company, data should be the foundation of your strategic decision-making.  With the right data analysis and tools, what was once a gut-feel decision becomes actionable insight that will lead to greater business success.

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Topics: Business Intelligence Basics, Industry - Electrical, Industry - Building & Industrial Supplies, Job Role - Executive, Job Role - Inventory/Operations, Job Role - Marketing

The future of wholesale distribution is in your data

the-future-of-wholesale-distribution-is-in-your-data

The distribution of goods is a vital part of the global economy.  Nonetheless, as wholesale markets continue to be disrupted, it’s more difficult for distributors to remain competitive. However, data is a great equalizer. Wholesale distributors must take advantage of the wealth of information being generated by their companies each day, and turn it into actionable insights.

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Topics: Business Intelligence Basics, Industry - Wholesale Distribution, Job Role - Sales, Industry - Building & Industrial Supplies, Job Role - Executive, Job Role - Marketing

How to get your KPIs on track with data analytics

how-to-get-your-KPIs-on-track-with-data-analytics

Many data analytics vendors give users the ability to measure everything but offer little guidance.  This can be overwhelming for new users. At Phocas, we provide you with the ability to measure everything and determine the metrics that really matter to your business. To get you started, Phocas will help you establish critical metrics, and then teach you how to quickly identify areas of concern to meet the unique needs of your business. 

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Topics: Business Intelligence Basics, Job Role - Sales, Job Role - Executive, Job Role - Inventory/Operations, Job Role - Marketing

Is data the true international language?

is-data-the-true-international-language

You don’t have to look very far to recognize the importance of data analytics in our world; from the Weather Channel using historical weather patterns to predict London's summer, to a professional baseball team using on-base plus slugging percentage to determine who is more deserving of playing time, to Disney using films’ historical box office data to nail down the release date of its next Star Wars film.

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Topics: Business Intelligence Basics, Job Role - Sales, Job Role - IT, Job Role - Executive, Job Role - Marketing

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