The data analytics industry has undergone rapid evolution over the past few years. Analytics used to be highly manual and tedious when done via spreadsheets, and brought with it significant risks around security and accuracy.
The existence of CRMs and ERP systems helped organisations integrate reporting with sales systems. In-house analytics programs were also common at one point, mainly due to the ability to tailor it precisely according to the organisation’s needs. Then came Business Intelligence tools.
As one of the most recent members of the sales analytics field, Business Intelligence has established its unique selling point (USP). Its abilities to generate real-time reports and customise results according to a user’s need have catapulted it to the top of the analytics industry.