Business intelligence blog

    What to expect from BI reporting

    Gone are the days spending hours generating reports that immediately lead to more questions. Your obsolete reporting software or homegrown tools are leaving your business exposed to a range of critical risks and missed opportunities. BI reporting allows you to quickly, visually and cost-effectively get the answers you need to conduct business, manage budgets, and make accurate decisions.

    The ability to turn raw company data into actionable intelligence is at the core of today’s successful businesses.

    Data is increasingly more important to everyone’s role. Its value is in helping people do their jobs better, improve efficiencies and customer service, counter competitors and increase profit margins. BI reporting provides a complete picture of how your business is performing.


    A key feature of business intelligence reporting is the visualization of the data in charts, graphs and tables. These diagrams making the information clear to understand and accessible.

    According to the Social Science Research Network, 65% of the population are visual learners. In business, visualizations can enhance employee productivity and your entire organization's output. Visualizations help you and your staff make important decisions faster. 

    The main goal of business intelligence reporting is to make data easy to understand so that accurate analysis can be efficiently carried out. Reporting is a necessary prerequisite of the analysis stage. BI collects and presents data that is ready to be analyzed.  Business Intelligence reporting empowers the end-users with the information to become experts in their corresponding area of business. 

    Benefits of BI reporting visualisation are:

    1. see relationships and patterns between operational and business activities
    2. identify and act on emerging trends faster
    3. tell a story with your data
    4. enhances employee productivity

    Answer your questions 

    BI reporting is ad hoc, meaning you can carry it out out whenever you need to answer a question or check the KPIs you are monitoring. The underlying figures in reports can be presented to backup actions and explain decision-making behaviors and often the real value lies in the data behind the metrics.

    Reporting might show that four of your sale reps are below budget this month. That’s a 'what happened' style of reporting. What BI reporting can tell you is the 'why' because you can slice or dice the information presented. Business Intelligence reporting can marry the sales data to other outside data through a common dimension, like time.

    With BI Reporting you can also take a look at how the reps perform this month vs last month in sales. You then break that down by product groups to find the lines they aren't selling. Then you change the measure to be gross profit instead of sales value to obtain another perspective about their performance. 

    Business Intelligence environments like Phocas can pull in CRM data or payroll information which explains that the reps in question have been away or were be instructed to sell more of the low value products that are taking up space in the warehouse.

    BI reporting helps demonstrate meaningful correlations that can be used to change the direction or instruction given to the sales reps.

    BI reporting that everyone can use

    Jurox is a family owned Australian animal health company using BI reporting. The company decided on Epicor Data Analytics (EDA) powered by Phocas because of its simple integration with the Epicor ERP and BI reporting capabilities.

    The data analyst can tailor access to the dataset according to a user’s needs. “I can give power to the user but also restrict access where necessary,” explains Dorota Bragg.
    “End users can safely use the data and explore areas that they are interested in.

    Jurox has 35 BI reporting users across the business. This includes management, sales and marketing managers, sales representatives, portfolio managers for companion animals and production animals, and one user in the
    R&D team—a generic user who accesses pharmaceutical industry data. Users can view data in many ways and save different information to their favourites.

    People don’t need to request a new report when they want to compare what they see with something new or to answer their questions. They can do it themselves by building their own queries. Sales managers can review monthly sales across territories, or sale reps can access specific activity like monthly veterinary sales by postcode for a specific medicine.

    The greater the accuracy, the comprehensiveness and speed of accessing BI reporting and information, the better the decisions will be about and for the business.

    Find out more about BI reporting by downloading this free eBook, Reporting metrics.



    Written by Phocas Software
    We make people feel good about data
    We make people feel good about data

    Top 7 KPIs and metrics for mid-market executives

    Download eBook

    Related posts

    Delivery in full on time: Why it matters and how...
    2 MIN

    Delivery in full, on time (DIFOT) is a fundamental measure when analyzing the performance of your supply chain. The...

    How to get your KPIs on track with data analytics
    3 MIN

    Many data analytics vendors give users the ability to measure everything but offer little guidance.  Too much choice...

    Need more people with data analytics skills?...
    3 MIN


    It’s not a surprise that nearly every business leader wants their people to take more advantage of their data.

    Subscribe to our blog

    Sign up to get the latest news and insights from Phocas experts