strategic decision-making feels good

ICU Medical makes better tactical and strategic decisions with Phocas

 

ICU Medical

ICU Medical is a leading global medical devices and accessories company selling medical devices for oncology, vascular therapy and critical care. The company has thousands of products in its portfolio so turned to industry-specific business intelligence software to track its business performance. Creating mobile BI dashboards has significantly changed the way ICU do business because now everyone has access to accurate real-time data; decision-making is the responsibility of all.

Vinod Devarapalli is the commercial administration manager at ICU Medical.

ICU Medical at a glance
Sector | Manufacturing
Industry | Health and scientific
Datasource | iSeries (Magic)
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Phocas key benefits for ICU Medical

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New opportunities Determine what product categories make up total sales and overlay across all customers to find new sales opportunities.
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Greater visibility Explore top customers in a single view by variables (per region, per sales, per product) that work for your team at any given time.
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Mitigated obstacles Set an automatic margin threshold to track activity and proactively follow up with customers.

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