Marketing + Phocas

Phocas benefits for marketing

  • query your data to uncover trends about product categories, SKUs, customers and regions to prioritize and optimize your campaigns
  • segment your customer base and see at a glance your high value customers or those that need nurturing
  • uncover declining trends or new opportunities
  • target early adopter or champion customers for VIP, loyalty and reference programs
  • support sales with tailored content for promotional offers 
  • identify warm targets, use razor sharp targeting to maximize revenue and minimize marketing overheads
  • know on daily basis what customers are buying and what are their historical sales trends
  • re-evaluate customer level pricing and make small changes for big profit margin wins
  • build precise target lists in minutes
  • facilitate meaningful discussions and campaigns with partners and distributors based on comparative data, sell through data and trend analysis.