Manufacturer turned wholesaler runs a profitable business using data
Caprice's managing director, Harvey Lewis, shares insights on why data is king and information is the most important thing you can have to drive your business today
South Melbourne, Victoria
Manufacturing / distribution
Homewares and fashion
sales up in 130 Target stores
significant increase in sales since Caprice implemented Vendor Managed Inventory (VMI) model
5x growth in
reliable data at everyone's fingertips is vital to accelerate growth with confidence
The Caprice story will be familiar to many wholesalers that started out as manufacturers.
Caprice was established in 1959 as a manufacturer of soft curtain fabric and in the 1980s when globalisation started to emerge Caprice outsourced the production of goods offshore. Caprice is now a leading Australian homewares and fashion wholesaler that designs all products in-house and oversees production in China.
“Our data in Phocas, combined with our retail partners' sales data lets us do plan inventory to place the right commitments with our resources and our vendors overseas, and to make sure we're holding the right number of weeks stock domestically to meet demand. It ensures that we are running a profitable business.”
Harvey Lewis — general manager, Caprice Australia
Data analysis is used extensively at Caprice to ensure the most accurate decisions are made to manage costs efficiently, provide the best customer experience and be agile