Success story

Manufacturer turned wholesaler runs a profitable business using data

Caprice's managing director, Harvey Lewis, shares insights on why data is king and information is the most important thing you can have to drive your business today


Caprice Australia
South Melbourne, Victoria


Manufacturing / distribution
Consumer goods
Homewares and fashion

sales up in 130 Target stores
significant increase in sales since Caprice implemented Vendor Managed Inventory (VMI) model

5x growth in
10 years

reliable data at everyone's fingertips is vital to accelerate growth with confidence




The Caprice story will be familiar to many wholesalers that started out as manufacturers.

Caprice was established in 1959 as a manufacturer of soft curtain fabric and in the 1980s when globalisation started to emerge Caprice outsourced the production of goods offshore. Caprice is now a leading Australian homewares and fashion wholesaler that designs all products in-house and oversees production in China.

“Our data in Phocas, combined with our retail partners' sales data lets us do plan inventory to place the right commitments with our resources and our vendors overseas, and to make sure we're holding the right number of weeks stock domestically to meet demand. It ensures that we are running a profitable business.”

Harvey Lewis — general manager, Caprice Australia



Data analysis is used extensively at Caprice to ensure the most accurate decisions are made to manage costs efficiently, provide the best customer experience and be agile

Benefits for Caprice


Customer behavior analysis

Caprice uses sales data from its retail partners and adjusts them for promotions, weather and time of year to make accurate forward decisions of production which drives efficiency and increased sales.

Inventory management

Knowing where products sales by colour, size and quantity are most likely to come from means Caprice can manage many SKUs of inventory accurately (reduce overstock, avoid understock) and ship goods to the right location, keeping cost to serve down and margins stable.

Risk management

The global supply chain is volatile and to manage the constant change, Caprice uses its data systems to give them accurate information to be able to function and report back correctly as to what's happening.

New metrics to master inventory management eBook

Improve efficiencies and reduce costs with inventory optimization. Quickly understand who is buying and what products they are buying with data analytics.

Book a free consultation

Register for a 30-minute data analytics consultation by completing the form below