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Our AI vision, your Phocas advantage

Since 2001, Phocas has been making people feel good about data. Now, our commitment to AI innovation will revolutionize how businesses operate day to day - and our team will provide support every step of the way.
Our AI vision, your Phocas advantage

Phocas AI development will revolutionize how distributors, retailers and manufacturers use data to run their businesses better.

Hear from Phocas co-founder and CEO, Myles Glashier as he explains the changing technology landscape and why he believes Phocas is uniquely positioned to use evolving AI technology to solve customer use cases in new and innovative ways. By developing AI capabilities, we can enhance the Phocas platform to deliver even greater value to customers.
Watch our AI vision video
Phocas AI development will revolutionize how distributors, retailers and manufacturers use data to run their businesses better.

Smarter customer solutions with AI

Despite the current AI hype, we remain focused on the needs of customers above all else. We see new AI technology as a powerful tool to free up time and resources, facilitating faster growth in two key ways.

By serving up instant insights so customers can work more efficiently without drilling down

By agentic AI reducing customer headcount costs through intelligent task automation

Phocas data warehouse vision

Future applications of AI will only be effective if they operate off a solid data foundation. Phocas continues to deliver this advantage by bringing all customer data together - from ERP to any other source - and turning it into accurate, clear insights. 

The Phocas data warehouse will enable deployment of new AI-powered functionality either via the platform interface, Phocas built agents, or by Open API connection that allows flexible integration of custom-built agents and other AI tools.

Look up your ERP integration
Phocas Integrations

The Phocas AI journey so far

We're actively developing a range of AI-powered capabilities to further enhance the Phocas experience and revolutionize how you work with data. We've introduced natural language queries via Phocas AI, enabling you to get instant answers from your data with simple questions, significantly accelerating time to value for new users.
See Phocas AI in action
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Phocas Insights launching in 2025

We're very excited to announce the 2025 release of our new product - Phocas Insights. This cutting-edge tool will provide customers with a significant competitive advantage by proactively serving up insights — no data digging required.

With Insights, salespeople will be able to access a targeted action plan that highlights who to sell to and what to sell, based on buyer behavior and the latest data trends.

Register to be the first to experience Phocas Insights
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Our AI Vision

Our plan for AI is built on in-depth industry knowledge and decades of customer partnerships. Take a look at some of the exciting developments that are part of the Phocas AI vision.
Phocas AI

Phocas AI

Our natural-language query functionality is live now and continues to be enhanced making data exploration quick and easy for every user.
Phocas Insights

Phocas Insights

This new product will deliver proactive insights in a completely new way - fast-tracking decision making across entire organization use cases.
Automated inputs

Automated inputs

Our vision includes AI automating routine data entry tasks, like multiple rebate rules. Minimizing human error and freeing your team up for more strategic work.
AI Agents

AI Agents

We're developing AI agents that can execute actions based on data insights, augmenting your team's capabilities and driving greater efficiency.
Sector-trained LLMs

Sector-trained LLMs

We're exploring the power of sector-trained Large Language Models to enable you to query data with industry context, unlocking deeper and more relevant insights.
Open APIs

Open APIs

To foster a flexible and connected ecosystem, we plan to provide open APIs to support your own AI agents and other AI applications.

Our AI blueprint - sales application

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Understanding LLMs

LLMs (Large Language Models) are a widely adopted AI technology - you may know some of the most popular versions such as Chat GPT, Claude or Gemini. Phocas AI uses LLM technology to securely serve insights to customers today.
Learn more about Phocas AI

What are they?

AI that understands and generates language. 

LLM’s are artificial intelligence systems trained on massive amounts of text data to match patterns in language.

What do they do?

Learn the relationships between words and concepts. 

LLM’s understand prompts, answer questions, summarize text, translate languages, and generate human-like content.

How do we benefit?

Enhanced insights at lightning speed. 

LLM’s can power rapid insights from huge volumes of data. They can generate reports and provide insights quickly and without manual analysis.

The future of automation - AI agents

Agentic AI will deliver automation at scale like never before. Phocas is building foundations for customers to use their data with Agents that are custom-built to deliver efficiency and growth - all while reducing overheads.

What are they?

AI that can make decisions and take
action autonomously. 

AI agents are systems that go beyond processing information, they can interact with their environment and take steps to achieve a goal.

What do they do?

Agents can execute an action automatically using other technology. 

Agents can be built to execute any number of specific actions reducing manual intervention and automating entire processes.

How do we benefit?

Agents can complete end-to-end tasks with less resourcing. 

Reduce headcount costs through intelligent task automation.

Frequently asked questions