In-person event

You're invited to our PUG Classroom Sales Masterclass

AI has the power to transform your sales team — and the leaders who act on it first will pull ahead. Discover how Phocas can get you there.
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You're invited to our PUG Classroom Sales Masterclass
About this event

Set up your sales team for success and drive growth

Join the Phocas team for an insightful day packed with real user stories from fellow sales leaders, hands-on experience of our AI-powered Phocas sales platform, and a first look at the exciting new tools we're developing for The Office of Sales — plus plenty of opportunities to connect with peers in distribution and manufacturing facing the same challenges.

Whether you're looking to sharpen your Phocas skills, unleash the full potential of your reps, or turn your data into revenue, it's a must-attend event.


Set up your sales team for success and drive growth

Agenda

Agenda is subject to change. The final agenda will be shared with registrants 1 week before the event.
9:45am - 10:00am

Arrival + tea/coffee

10:00am - 10:15am

Welcome + agenda

10:15am - 11:00am

Sales keynote: The sales leader's guide to the AI era

The sales landscape is changing faster than ever. This keynote session explains why AI is reshaping the way sales teams need and want to work — and explores how Phocas’ new AI-powered sales platform can empower your reps to act faster, sell smarter and win more deals. 

11:00am - 11:15am

Break

11:15am - 12.15pm

Industry learning circle

This session brings together Phocas sales users from across UK distribution and manufacturing to work through a real shared challenge, chosen by the group on the day. A facilitated conversation that surfaces what's actually working, what isn't and what others have tried. 
12:15pm - 1:00pm

Networking lunch

1:00pm - 1:30pm

From dashboard to decision: KPI tracking for sales leaders

After lunch, we’ll get hands-on in Phocas Analytics; helping you understand how to navigate your sales KPI dashboards with confidence and use them to drive results. Drill into the “why” behind your sales numbers and uncover insights that keep everyone aligned, from leadership visibility down to individual reps and locations. 

1:30pm - 2:00pm

Introducing the future of Phocas Analytics

Flex Modes is the latest evolution of your Phocas databases. In this session, we'll dive into the new version and see how it can help you and your sales teams generate the reports you need, quicker and more easily than ever before. 

2:00pm - 2:15pm

Break

2:15pm - 3:00pm

Panel discussion: From gut feel, to data-led selling

This panel brings together experienced sales professionals using the Phocas sales platform to reflect on their data journey so far; the challenges they faced, their current priorities and what the future holds as AI continues to change the game. 
3:00pm - 3:45pm

Building a high-performing sales team with Phocas

Most reps lose hours each week to admin and disconnected systems — vital time lost from selling. This session explores the foundations needed for a results-driven sales team and walks you through how the Phocas sales platform brings AI-powered Insights and CRM together to streamline the sales process and maximize rep performance.

You’ll also get a glimpse into our product roadmap and where Phocas is heading for The Office of Sales.

3:45pm - 4:15pm

Step into your rep's shoes

Get hands-on with our new AI and sales platform functionality, guided by the Phocas team. See what a day in the life of one of your reps could really look like.
4:15pm - 4:30pm

Thank you and close

4:30pm - 5:00pm

Q&A and open sales surgery (optional)

It’s over to you! In this interactive session, it’s your chance to ask questions, meet face-to-face with the Phocas team or network and share ideas with fellow users. Why not take the time to build a sales report or dashboard you’ve been needing to build?

6:30pm onwards

Networking drinks & evening dinner (optional)

For anyone attending, we’re offering complimentary networking drinks from 6:30pm and a private dinner at 7:15pm at the venue — perfect for unwinding and relaxing after a day of training. We'll reach out to you after registering to firm up the details. We hope to see you there!

Location

Get directions to our event venue.
Where

Windmill Village Hotel, Golf & Spa
Birmingham Rd,
Allesley,
Coventry
CV5 9AL
When
Thursday, 1 Oct 2026
Time
9:45 AM - 5:00 PM BST

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