Industrial supplier uses data interrogation to sharpen pricing strategy

Grahame Pond, ANZ Sales Manager at Era Polymers outlines the many ways data analytics is helping the industrial supplier negotiate contracts and be more nuanced in dealing with customers.

Era Polymers operates in competitive B2B markets so a holistic view of potential jobs and the ability to drill down through multiple layers of data helps the sales team to sharpen its pricing strategy.

Giving the sales team across Australia and New Zealand access to data, has allowed everyone to review customer behaviour and find new ways to increase share of wallet and win back lapsed customers.