Woodberry on having a more data-driven sales strategy with Analytics

Doug, Sales Manager at Woodbury, shares how Phocas has transformed its sales strategy to be data-driven. With three key areas of focus being stock control, real-time sales updates and top account tracking, Phocas empowers the team to make smarter decisions. "Focus is far better for seeing live stock updates," says Doug, highlighting how the sales team uses it daily to check availability when quoting customers. Dashboards provide insights into top accounts, helping the team prioritize efforts and track progress against targets. By analyzing product silos, Woodbury identified opportunities to expand customer spend, such as offering shelters and accessories to a picnic table buyer.