This time of year many businesses are dealing with seasonal demands. Seasonal trends come in many forms: increased sales of perfumes for the holidays, decreased sales in building products during the northern hemisphere winter, or increased sales of swimwear in the southern hemisphere summer.
Regardless of the seasonal trend your business is dealing with, the key to success for a product-focused business is to have the right product, in the right place, at the right time. In Australian terms, sending products from the Adelaide warehouse to Melbourne when your Sydney branch is running low isn't going to increase sales.
Know what is likely to happen
Planning for seasonal trends consist mainly of two main metrics:
1. How much did you sell in previous years during this season? And:
2. How much have you sold year-on-year?
These two metrics alone should give you an idea of what to expect. Perhaps, at a company level, your sales have increased. However, dig deeper and break these trends down by region and by branch. You might find that your branch in one region has seen a phenomenal increase in sales, while another has remained stable or even declined. There are measures you can take to remedy declining sales, but for now it may be wise to send more stock to your well-performing branch.
Other metrics you might consider are performance per product line or type, performance per sales rep, or even per marketing campaign.
While it is important to know what is likely to happen, it is perhaps just as important to be able to adjust to change. Factors outside of your control, such as a cold spell or heatwave, can impact your sales. This is both a challenge and an opportunity. It might be a challenge in that you do not have the quantities of products needed to meet demands. However, it is an opportunity in that your competitors did not plan for the unexpected event either. This means that, if your business can produce or purchase the right product fast enough, you may be able to win business from your competitors.
By staying on top of your business data you can spot these trends and act fast. Don’t wait until you’re out of product to realize you need to increase your order: see the trend emerging and order more before you run out.
Analyze your data in minutes
Does it take hours, if not days or weeks, to get seasonal sales insight across your business? With traditional reporting directly from ERP, CRM, and other data sources, that is often the case. These types of reports often require the IT teams to create the reports. Going back and forth with these teams to drill into your data is time-consuming for both parties, and often something that simply does not fit into a busy workday. On top of that, you might have to combine data from different sources and reports in spreadsheets. This again is time-consuming but also leaves room for error. A small error can easily be made in a spreadsheet, no matter how competent the person combining the data is. And needless to say, a misplaced comma or extra zero in a number or formula can have large impacts on how the data is interpreted.
With data analytics solutions like Phocas, you can track metrics that are important to your business, and create reports in seconds or minutes. By logging on to your Phocas home screen, you can quickly get an idea of how you are tracking on your chosen metrics. Clicking through these visual representations will take you to a grid where you can query the data following your train of thought. You don’t have to wait for IT, you don’t have to combine data in a spreadsheet, and importantly; you cannot accidentally break or delete any data.
Would you like to learn more about the metrics you can track and analyze in data analytics? Download our eBook ‘9 reporting metrics you should know and measure’ by clicking here, or on the button below.