Sage 50 user, Woodberry on having a more data-driven sales strategy with Analytics

Doug, Sales Manager at Woodbury, explains how Phocas has made their sales strategy more data-driven and effective. With three key areas of focus being stock control, real-time sales updates, and top account tracking, Phocas provides the insights needed to make informed decisions. "Focus is far better for seeing real time stock updates," says Doug, noting how the sales team uses it daily to check availability when quoting customers. Dashboards track top 50 accounts, helping prioritize efforts and identify opportunities. For example, Phocas revealed a customer only buying picnic tables, leading to successful upselling of shelters and accessories. "Phocas helped us to sing from the same hymn sheet," adds Doug  emphasizing how it aligns sales and marketing for better results.