Business Intelligence (BI) depicts data visually so users can quickly recognize a trend or spot a variance.  Unlike static charts, visualizations encourage users to explore their data to uncover actionable information.For instance, a BI solution can show a power tool manufacturer that sales of its cordless drills are down. While this may be caused by several factors, users can query the data and generate visualizations to see what’s happening below the surface.

What is BI visualization?

Simply put, visualizations make your data visible. They are a graphic representation of a set of data represented by charts, graphs, tables, maps, and more. A good visualization provides a way to learn something about your data such as a new insight or a hidden pattern. Visualizations can show the user how the company, project, department, sales team, and so on, is performing at any given moment.  

Benefits of dashboards as a BI visualization

Many managers work in front of a bank of computer screens to monitor the performance of their department. A dashboard allows the user to monitor multiple metrics and KPIs at once, from any device including a smartphone or tablet. Your data is funnelled from your various data sources and stored in one central cloud location.

Access to the cloud enables everyone in the company to see what’s happening in real-time. CEOs can monitor their company, projects, and employees even when they are out of the office. Dashboards may be customized to display the metrics relevant to specific users or departments so they have the information they need at their fingertips. Phocas dashboards can be cloned in the form of a template. And each user in Phocas can be restricted to a different subset of data or template.

With relevant data accessible to everyone, collaboration becomes easier and more convenient. Whether between team members or departments or managers of different locations, the need to share reports in-person is eliminated. Also, reports can be set to generate automatically in preparation for daily, weekly, or monthly meetings.

What's new in BI visualizations

Rather than sifting through a stack of spreadsheets, visualizations deliver easy-to-read data in real-time. Now your data can be viewed on large screens in warehouses or sales centers in many formats like a table, line chart, gauge, map, and more. This way, everyone can keep up-to-date with what’s happening, motivate one another or help out where needed.

The ability to interact with your data is a core competency of Phocas. Users can follow their train of thought and drill down in the data behind any graph or table.  We also create interfaces for customers' CRM or ordering systems and update connected data in this way. Phocas now offers built-in interactivity options called comments where users can share insights via email, or as external links. Users can also use a suite of emojis to rate the data insight so the recipient quickly understands if action is required.

To learn more about Phocas visualisation tools, download the Dashboards and Scorecards eBook



Tags: Job Role - Sales, Strategy, Management and Performance, Job Role - Marketing

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