Unlock more value from your Infor ERP data

Learn how Infor distributors use Phocas to get instant visibility into sales performance, customer trends, and rep activity — and how to surface the opportunities and risks that matter most, without manual digging.

Key Takeaways:

• Turn your Infor data into answers, fast. See how Phocas integrates directly with your Infor ERP to give sales and operations teams a clear, real-time view of performance across customers, products, branches, and reps — no manual exports or spreadsheets required.

• Maximize revenue by focusing effort where it matters most. Insights helps sales reps and managers identify which customers deserve more attention, which are showing early signs of churn, and where the biggest growth opportunities lie — so your team spends less time guessing and more time acting on accounts that move the needle.

Already a Phocas customer? Here's what you might be missing. Whether you're new to Phocas or looking to get more out of your existing setup, this session will show practical ways to extend what you already have and take your sales and operations reporting to the next level.

Holly Horner from Central Pro Supply shares the measurable impact Phocas has had across her business — from recovering missed rebate dollars and improving margin visibility, to elevating sales performance and identifying entirely new revenue categories. Along the way, she'll share how Phocas helped transform Central Pro into a data-driven organization where every department speaks the same language. A practical, results-first look at what Phocas delivers for Infor distributors.

Key Takeaways:

• Recovered rebate revenue and smarter vendor negotiations. Central Pro discovered they had never reached their second rebate band with a key vendor — and used that data to renegotiate better terms. They also shifted purchasing between manufacturers to maximize rebate returns, turning a passive annual check into an active margin strategy.

• Sales reps closing more, with less prep time. Armed with customer buying history in Phocas, reps walk into meetings as advisors rather than order-takers. One rep independently identified his best late-season ice melt customers and built a proactive outreach plan — no prompting required.

• Data identified a new division worth investing in. By spotting an emerging pattern in their sales data, Central Pro made the decision to hire a dedicated drainage team — a move that opened up an entirely new revenue stream that wouldn't have been visible without Phocas.