In-person event

You're invited to our Sales Masterclass

AI is changing the way sales teams work - see how Phocas can help your team adapt and get ahead.
Spaces are limited to two attendees per company. Secure your spot today!
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You're invited to our Sales Masterclass
About this event

Set up your sales team for success and drive growth

Join the Phocas team for an insightful day packed with hands-on experience of our AI-powered Phocas sales platform, a first look at the exciting new tools we're developing for The Office of Sales, and a learning circle where you'll work through real shared challenges with sales peers from distribution and manufacturing.

Whether you're looking to sharpen your Phocas skills, unleash the full potential of your reps, or turn your data into revenue, it's a must-attend event.


Set up your sales team for success and drive growth

Agenda

Agenda is subject to change. The final agenda will be shared with registrants 1 week before the event.
8:45am - 9:00am

Arrival

9:00am - 9:15am

Welcome + agenda

9:15am - 10:00am

Sales keynote: The sales leader's guide to the AI era

The sales landscape is changing faster than ever. This keynote session explains why AI is reshaping the way sales teams need and want to work — and explores how Phocas’ new AI-powered sales platform can empower your reps to act faster, sell smarter and win more deals. 

10:00am - 10:30am

Introducing the future of Phocas Analytics

Flex Modes is the latest evolution of Phocas databases. This session dives into the new version and how it can help sales teams generate the reports they need, quicker and more easily than ever before.

10:30am - 10.45am

Break

10:45am - 11:30am

From dashboard to decision: KPI tracking for sales leaders

After lunch, we'll get hands-on in Phocas Analytics; helping attendees understand how to navigate sales KPI dashboards with confidence and use them to drive results. Drilling into the "why" behind sales numbers and uncovering insights that keep everyone aligned, from leadership visibility down to individual reps and locations.

11:30am - 12:15pm

Industry learning circle

This session brings together Phocas sales users from across US distribution and manufacturing to work through a real shared challenge, chosen by the group on the day. A facilitated conversation that surfaces what's actually working, what isn't and what others have tried.

12:15pm - 1:00pm

Networking lunch

1:00pm - 1:45pm

Building a high-performing sales team with Phocas

Most reps lose hours each week to admin and disconnected systems — vital time lost from selling. This session explores the foundations needed for a results-driven sales team and walks through how the Phocas sales platform brings AI-powered Insights and CRM together to streamline the sales process and maximize rep performance. Includes a glimpse into the product roadmap for The Office of Sales.

1:45pm - 2:15pm

Step into your rep's shoes

Hands-on time with the new AI and sales platform functionality, guided by the Phocas team. A look at what a day in the life of a rep could really look like.

2:15pm - 2:45pm

Apply + commit

To close out the day, we'll turn what you've learnt into a practical action plan to support you back in the office.

2:45pm - 3:15pm

Q&A + close

 

Location

Get directions to our event venue.
Where

Parrish-Hare Electrical Supply
4921 Conflans Rd,
Irving, TX 75061
When
Wed, Nov 4 2026
Time
8:45 AM - 3:15 PM CST

Secure your spot

Frequently asked questions

No, the Sales Masterclass is free to attend. Spaces are limited to 2 per company and will be allocated on a first-come, first-served basis. Delegates are responsible for their own travel expenses.

There’s no need to print or bring your ticket, as we'll have a record of your registration at reception. Please note that, due to venue capacity, we cannot accommodate walk-ins on the day.

All you’ll need is your laptop and charger to follow along during the training. Plug sockets will be in short supply (no pun intended!), so we recommend arriving with your laptop fully charged.

Space is extremely limited and spots are available on a first-come, first-served basis. Register as soon as possible to avoid disappointment.

Getting to Parrish-Hare Electrical Supply
4921 Conflans Rd, Irving, TX 75061, United States

🚗 By Road: Parrish-Hare is located on Conflans Road in Irving, with easy access from the surrounding Dallas–Fort Worth area.

✈️ By Air: Dallas Fort Worth International Airport (DFW) is approximately 7 miles from the venue, while Dallas Love Field (DAL) is approximately 13 miles away. Both airports are accessible by car.

🚆 By Train: DART and Trinity Railway Express services are available in the surrounding area, connecting to the wider Dallas–Fort Worth public transport network.

🏨 Recommended hotel: We recommend the Residence Inn by Marriott Dallas DFW Airport South/Irving.

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