How to improve forecast accuracy
Are your forecasts as close to reality as possible – or are they missing the mark?
The reliability of your forecasts can only be as good as your data. Because without reliable, high-quality data? It’s near impossible to produce accurate forecasts the business can depend on.
So, how do you know if your data passes the data reliability test? And what can you do to improve it, and in turn, improve forecast accuracy?
How reliable is your data?
Reliable data is fit for purpose, accurately represents the business, and supports better decision-making. It’s essential to improve forecasting and provide financial reports your business can trust.
To measure the reliability of data in your business, assess your data against these key measures:
Accurate
How well does the information align with what is really happening?
Data accuracy refers to how correct your data is and how well it reflects reality. With many finance teams relying on Microsoft Excel for their data analytics, this can be a serious problem. Spreadsheets are prone to errors, thanks to version control issues, manual data entry, and time delays. These errors multiply when combining data from multiple spreadsheets and can lead to costly reporting errors.
Unbiased
Is your data skewed by opinion?
Data bias can occur whenever people are involved and can lead to opinions being mistaken for facts. This can happen as a result of biased reporting measurements, using unrepresentative data sets, or when employees look to prove an assumption.
Complete
Do you have any gaps in your data?
Incomplete data gives an incomplete picture of the truth. This can include data with incorrect values, missing information, or inadequate representation in the data sample. A lack of connectivity between different data access points can exacerbate this issue.
Up-to-date
How up-to-date is your information?
Up-to-date data is about having access to the latest information available at the time you need it. Without access to timely data, people may rely on the wrong information when making decisions. It can also mean they miss key emerging trends or fail to respond fast enough to change.
72% of organizations want to improve the dependability and reliability of their forecasts.
How to improve data reliability
If you’re working with unreliable data, there are practical steps you can take to improve data quality and provide your organization with dependable forecasts.
Review data objectives
What key performance indicators will have the most impact in driving business performance? What information do you need to create those metrics and where will it come from? It’s important to review your metrics and their relevance as business objectives change.
Aggregate data
Another key consideration is consolidating information into a central system. This can help connect different areas of the business, ensure people don’t miss out on important information and provide a clearer picture of performance.
Phocas provides a single source of truth that can pull data from multiple locations by connecting directly with your ERP and other third-party applications.
Use quality data
Improving data quality begins with defining standards of quality data. You can assess data against these standards, and work on ways to reduce errors, keep data clean, and fill in information gaps. Incorporating this as an ongoing process will help with maintaining data quality over time.
Make data accessible
To add real value, data needs to be shared and understood across your organization. This means making data accessible, easy to digest, and useful.
“I do think ERPs and analytics platforms serve different purposes. The big benefits of having Sage plus Phocas is the usability of the data and how our information is now visualized” explains Sam Moss, Chief Operating Officer, Quality Bearings Online.
Start trusting your data with Phocas
The right software solution can improve data quality and as a result, help you create more reliable forecasts. With flexible budgeting and forecasting identified as a top focus area for CFOs, now is the ideal time to explore your options.
Phocas makes accurate forecasts a reality by consolidating data, accessing real-time information, and encouraging collaboration.

Empowering businesses with intuitive data analytics, driving informed decisions for growth and profitability. We make people feel good about data.
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