United Electric Supply gives every team data to make informed decisions

United Electric Supply was growing and its reporting mechanism wasn’t coping. The old style of spreadsheets to report on sales and operations to management were manually linked together and every time they made a structural change they had to redo the process. United Electric Supply looked around for a better solution to consolidate its data and improve reporting and decided on Phocas.

After implementing a sales database, the team quickly discovered Phocas was more powerful than expected. Instead of pushing adoption, they experienced the opposite as salespeople pulled it in themselves and took immediate ownership. That momentum spread across the business, bringing inventory, purchasing and product warehouse data into the BI platform.

The real ROI came from how it changed decision-making because everyone had access to data they understood. Outside sales reps, for example, had been focused on big accounts and major projects without realizing their blind spots in day-to-day business. "Phocas shows exactly which product lines and vendors were underperforming, giving reps the specific insights they needed to ask more intelligent questions."