ICU Medical makes better tactical and strategic decisions with Phocas

Vinod Devarapalli, Commercial Excellence Manager at ICU Medical, shares how Phocas revolutionized reporting and analytics for the global medical devices business. With a portfolio of over 1,000 products, Phocas enables ICU to analyze pricing, margins, and customer trends with ease.  Phocas empowers the sales team and regional managers to access real-time data on their devices, enabling on-the-go decision-making without relying on finance. "It’s significantly changed the way we do business," Vinod adds, emphasizing how Phocas supports both strategic and tactical decisions across the organization.