UBT member, Woodberry on how Phocas is empowering its marketing team

Beth Perdue, Marketing Manager at Woodbury, shares how Phocas has transformed its marketing strategy by providing instant access to actionable data. By analyzing customer buying patterns across segments like pubs, hotels and holiday parks, the team tailors marketing messages to the right audience at the right time. "We plan quite differently now," says Beth, highlighting how Phocas allows her to test theories, run scenarios and adjust campaigns in real time. With a small team, Phocas has strengthened collaboration between sales and marketing, enabling them to focus resources on what’s selling.