Find where the value really is
Look beyond revenue to understand which customers, sales reps, products, or locations are actually contributing the most value. See how to add profit and margin percentage alongside sales, identify changes in margin over time, and break the results down by sales rep. You can compare high-revenue performers with those delivering stronger margins, then focus on a particular rep and continue drilling into product categories and individual products. This helps reveal where strong sales are also profitable, and where apparently good performance may be hiding weaker margins.
Supporting documentation
Analytics 
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