At the heart of Phocas’ approach is simplicity ♥ #lovephocas

To have fun this Valentine’s Day, we collated feedback from customers to develop a group love letter. The Phocas team is always available to discuss a data analytics solution with you, this day and every other day.
It was five years ago that I first told you I loved you. Phocas, you changed my life and put my business on a new, exciting path of growth.
Love Phocas. ♥ The software has made our lives so much better.”
Wayne Blackman, Managing Director, Invision Sales.
Our relationship came about when a mutual friend recommended Phocas. He knows the type of relationship I like, no fuss, no drama but never dull. He thought we’d be a good match.
We love it ♥ - fast, easy to use, comprehensive options, productive and great to present, teach and learn about our business.”
Ian Edridge, Purchasing and Distribution Manager, Mcleod Accessories Pty Ltd.
I was nervous about our first meeting. Would we connect? Would Phocas ask me questions? Or just make assumptions about what I need. It wasn’t one of those, ‘have I got something for you scenarios.’ Phocas listened. Phocas spoke my language and wanted to help me address my daily work challenges.
Phocas has changed my perception of computer software salespeople. For once they kept all of their promises. Phocas really has demonstrably helped us to increase sales. Before we had Phocas we had reams and reams of reports. We love it! ♥”
Larry Fleming, General Manager, LSSD Security Systems
Remember the first dashboard we created together Phocas? I do. Now I want to spend much of my day with you, you enrich my decision-making. I’m more confident with you by my side, Phocas.
Almost the first thing I do every day is to open Phocas. The impact of Phocas is remarkable. It has enabled us to look at our business from different perspectives, and to become much more accurate in using our data to make good business decisions, rather than acting on ‘gut feel’.”
Fiona Irving, Marketing Director, Waterford Wedgewood Royal Doulton Australia Pty Ltd
Phocas and I have decided to share our joy with others in our team. We love seeing other people succeed and get more time to pursue new opportunities because they are well supported with accurate information.
I love the power and simplicity of the program. Can't wait to learn more and take full advantage of this very powerful tool.”
John, Purchasing Manager, Loeb Electric Supply
Love it! ♥, I just love using Phocas. The possibilities of reports are endless.”
Susan Greenway, IT Manager, American Pipe & Supply Co. Inc.
Good relationships take effort and care. Phocas and I have stayed together and become closer and more committed to each other over time. This is because we are open with one another about issues and problems, we are committed to ongoing development and are in it for the long haul.
Happy Valentine’s Day!
Feel the love by watching our customer video below or schedule a love your data consultation.


Empowering businesses with intuitive data analytics, driving informed decisions for growth and profitability. We make people feel good about data.
Related blog posts

Picture a football coach preparing for the big game. He watches game‑tape, studying player metrics, analyzing every play and using real‑time stats to inform strategy. That’s exactly how sales managers and sales leaders should approach their coaching program—with a data‑driven approach.
Read more
Sales professionals operate in face-paced environments with savvy customers who have a lot of choice. Whether you're in B2B sales or working with consumers, the sales process is challenging with longer sales cycles, more decision-makers and higher expectations for follow-up and advice. To stay competitive, sales reps and sales teams need the best sales tools to reduce administrative tasks and improve sales team performance.
Read more
The U.S. wholesale distribution sector is experiencing a rapid acceleration in mergers & acquisitions (M&A) activity. From HVAC buying groups like Johnstone Supply acquiring independents, to family-owned distributors selling due to succession challenges, consolidation is reshaping the distribution landscape. One recent example is Hein Electric Supply's acquisition of Laser Electric Supply highlights how strategic buyers are capitalizing on opportunities across the middle market.
Read more
“Free BI tools trial, business analytics software for free, free BI reporting with AI-powered insights”– these offers are tempting business people all the time especially as new open-source players enter the market and want cut-through.
Read moreBrowse by category

Find out how our platform gives you the visibility you need to get more done.
Get your demo today