Woodberry on how Phocas is empowering its marketing team

Beth Perdue, Marketing Manager at Woodbury explains how Phocas has transformed its marketing strategy by providing instant access to actionable data. By analyzing customer buying profiles across segments like pubs, hotels and holiday parks, the team can tailor marketing messages to the right audience at the right time. "We plan quite differently now," says Beth, highlighting how Phocas allows her to test theories, run scenarios and adjust campaigns in real time. With a small team, Phocas has also strengthened collaboration between sales and marketing, ensuring resources are deployed effectively. "Using Phocas makes me feel empowered," adds Beth.