Sage 50 user, Woodberry on how Phocas is empowering its marketing team

Beth Perdue, Marketing Manager at Woodbury, explains how Phocas has revolutionized its approach to customer insights and campaign planning. By analyzing buying patterns across segments like pubs, hotels and holiday parks, the team tailors marketing messages to the right audience at the right time. "We plan quite differently now," says Beth, highlighting how Phocas enables her to test theories, run scenarios and adjust campaigns in real time. With instant access to data, Beth no longer relies on the finance team for reports, making her feel empowered to make decisions independently. "I really like the dashboards because they're bright and easy to use," she adds, emphasizing how Phocas simplifies data analysis and strengthens collaboration between sales and marketing.