Sage 50 user, Woodberry on achieving sales + marketing alignment with Phocas

Beth Perdue, Marketing Manager and Doug, Sales Manager at Woodbury, share how Phocas has transformed its small team’s ability to work more collaboratively. For marketing, Phocas provides insights into customer segments, buying channels and product performance, enabling targeted campaigns that drive conversions. For sales, it offers clarity on product and sector performance, helping refine strategies and track results. "Phocas has brought alignment between marketing and sales," says Doug, emphasizing how real-time shared data ensures both teams are in sync.