UBT member, Woodberry on having a more data-driven sales strategy with Analytics

Doug, Sales Manager at Woodbury, shares how Phocas has improved its sales strategy, making it more data-driven and efficient. With three key areas of focus being stock control, real-time sales updates, and top account tracking—Phocas provides the tools needed to optimize performance. Dashboards track our top 50 accounts, helping the team prioritize efforts and identify opportunities. For instance, Phocas revealed a customer only purchasing picnic tables, leading to successful upselling of shelters and accessories. Phocas aligns sales and marketing for improved results and smarter decision-making.