How Eastern Industrial Supplies uses Phocas to track web sales, improve integrations and drive growth

Kyle Shermack, E-Commerce Operations Manager at Eastern Industrial Supplies, shares how Phocas is helping the team uncover gaps in sales data, enhance integration tracking, and deliver a better customer experience online.  With over 20 locations across the Southeast, Eastern Industrial Supplies is a leading distributor of pipe, valves and fittings. Kyle explains how his team uses Phocas dashboards to monitor customer behavior, branch performance and data from third-party integrations, including customer ERP systems and estimating software.  Phocas revealed issues in how web sales were being recorded in their ERP system, helping the team identify and fix critical data gaps. This level of insight has made it easier to measure the impact of site improvements and confidently report on ROI.  Looking ahead, Kyle is excited about the role of Phocas AI in forecasting trends and deepening customer insights. With better visibility into digital performance, Eastern Industrial is using Phocas to drive smarter decisions and sustainable growth.