Uncovering hidden revenue in your existing accounts

Winning new logos often gets all the attention — it's the exciting, visible side of sales. But for most distributors, the bigger opportunity is hiding in plain sight: within the customer accounts they already have.

In this session, Phocas Sales Specialist Divya Manohar looks at why existing accounts are the most overlooked source of growth for distributors, and what to do about it.

We'll cover:

• What we're hearing from distributors across the market about the growth hiding in their existing accounts
• The revenue quietly slipping away in accounts you already have — and what it's really costing you
• How to spot early signals of a declining account, long before they stop ordering
• Ways to leverage AI and other technology to identify the cross-sell and upsell opportunities your team might be missing right now

This session is designed for sales leaders who want to grow revenue without chasing new logos, using AI and dedicated software to spot what's already there before it quietly walks out the door.