“Phocas allows us to make more informed decisions using the data we already have available”

Ewan Parrish, Sales Manager at Thomas Graham & Sons, shares how Phocas has transformed its approach to sales and reporting. By integrating with Merlin Business Software, Phocas has empowered its sales team to access and analyze data independently, eliminating the need to rely on IT for reports. With features like Variance, the team can identify gaps in customer purchases and uncover opportunities for improvement across its 30,000+ stock lines. Phocas streamlined daily reporting, saving hours of manual work and providing instant access to key sales figures.