“Phocas gives us that bridging gap between what is fact versus what is assumption”

For DGI Supply, a family-owned business since the 1930s, Phocas is an essential tool for driving smarter sales strategies. By providing instant access to data, Phocas equips outside sales reps with the insights they need to make informed calls, turning cold calls into meaningful conversations. "They know what the customer bought, at what margins, and have something to talk about," says the team. Phocas also helps identify new opportunities, enabling reps to introduce additional product lines and penetrate accounts more effectively.