Learn how Phocas compares to Yellowfin in the world's largest independent review of business intelligence products.

For the past four years of BARC’s The BI Survey, Phocas has had the highest proportion of customers that say they would recommend our business intelligence (BI) software to others. In the survey’s Recommend Key Performance Indicator (KPI), Phocas received a perfect score of 10 out of 10 in all three peer groups: data discovery-focused products, Americas-focused vendors and self-service reporting-focused products. The peer group averages were 7.5, 8.1 and 8.0, respectively. This is one of 30 KPIs in this year’s survey that illustrate how well Phocas performed against 36 of its peers.

Overall, Phocas received 28 top rankings across the three peer groups, and 25 leading positions in what is the world’s largest survey of BI software users. BARC summarized, “Phocas is one of the best performers in The BI Survey 18, and its penetration rate is quite high: an average of 26 percent of employees use the product, comfortably above the survey average of 17 percent. This is a positive reflection on the tool’s versatility, ease of use and applicability to multiple horizontal business functions.”

In this blog post, we will compare how Phocas performed against Yellowfin in The BI Survey 18 across several KPIs. In last year's BARC review blog post, we wrote about how Phocas compared against Yellowfin in Competitive Win Rate (6.9 to 3.1), Implementer Support (9.3 to 6.3) and Product Satisfaction (9.8 to 3.8). For 2018, Phocas once again outperformed Yellowfin in these KPIs, scoring 7.0 to 2.8 in Competitive Win Rate; 9.4 to 6.3 in Implementer Support and 9.5 to 7.1 in Product Satisfaction. For this post, we will highlight three additional KPIs: Vendor Support, Sales Experience and Mobile BI.

Vendor Support

This KPI measures user satisfaction with the level of support provided by the product. In The BI Survey 18, Phocas received a score of 9.1 while Yellowfin received an 8.4. BARC noticed that over the past seven years of the survey, Phocas has “improved its ranking… indicating its continual dedication to its customers.”

Phocas’ subscription model provides training and support for no additional charge, and we have spent significant time and resources making sure that our customers can learn and master Phocas at their own pace.  It’s also why Phocas received a score of 10 in the Ease of Use KPI and was top-ranked across all peer groups.

Phocas was built from the ground up to be user-friendly, removing traditional barriers and bottlenecks to data analysis and reporting. Phocas understands that data is becoming critical to nearly everyone’s role, which means users of all skill levels can benefit from convenient access to BI combined with easy-to-understand, visual and interactive dashboards.

In addition, Phocas has developed the Phocas Academy, which provides tutorial-style videos to get users started and comfortable with the software, and the PUG Forum where users can go to discuss Phocas with other users and share best practices. It’s the combination of intuitive technology and support services and tools that keeps Phocas at the top of the Vendor Support KPI.

Sales Experience

Oftentimes, how well the sales and purchasing experience goes is a direct correlation with how well the product will perform. The survey’s Sales Experience KPI is based on how survey respondents rate the sales and purchasing experience with the vendor. Phocas received the highest score in the data discovery-focused products group and is a leader in the Americas-focused vendors. Phocas scored a 9.6 in this KPI. Yellowfin scored an 8.9.

As BARC suggests, the “sales experience can say a lot about a company; how organized it is, what values it holds and how well it takes care of its customer.” What it says about Phocas is: “From implementer and vendor support to customer satisfaction, Phocas knows how to give the customers what they need and want, and the same holds true for the sales process.”

At Phocas, our goal is to help companies turn their raw data into actionable intelligence and start to quickly use data to make more informed business decisions.. In a recent blog post we emphasized, “One of the key strengths of Phocas BI is that everyone can benefit. Employees at all levels, and even without technical knowledge can use Phocas to improve the decisions they make on a daily basis. This pertains not just to sales staff, but to employees across the whole business. Phocas can help you analyze your financial, sales, inventory, employee or purchasing data, and the list goes on. In short — if you have the data, Phocas can analyze it.”

This is the goal from our first interaction with prospective customers and how our sales, implementation and customer engagement are organized for their success.

Mobile BI

Just as Phocas was made to be user-friendly, it was also built with the understanding that today’s workforce is mobile. People need tools that allow them the flexibility to work as productively on the go as they can at the office. Whether you’re in sales, warehouse management or executive management, you need to monitor the pulse of your business, and that requires that you can take your technology and data with you.

The Mobile BI KPI is based on how many survey respondents currently use their BI solution on a mobile device. Phocas received a 9.3 while Yellowfin scored a 5.7. Phocas was the top-ranked solution in the data discovery-focused products peer group, and a leader in both Americas-focused vendors and self-service reporting-focused products peer groups.

Many business decisions need to be made quickly and collaboratively, which is why users need analytics at their fingertips. Customers’ needs can be addressed faster, challenges can be replaced with opportunities and answers to strategic questions can be made intelligently rather than based on gut feel. Mobile BI is no longer a luxury; rather it is an expectation from companies that need to react quickly to customer needs, competitive pressures, and the ebbs and flows of their industry.

For a more comprehensive review of how Phocas compared to Yellowfin in The BI Survey 18, download the Phocas highlights document.
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Tags: Business Intelligence Basics, Reviews and Recognition

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