Book a demo

Construction wholesaler ICCONS executes faster with Phocas

Phocas has transformed the way ICCONS manages its sales team. The clear line of sight into sales allows ICCONS to measure margins and inventory and make fast informed decisions. 

ICCONS is an exciting new wholesaler dedicated to providing an extensive range of construction supplies. With its global supply partners, ICCONS offers the latest technology in construction fastening systems, power tools and accessories.
Phil Rose, Managing Director discovered Phocas when he worked at another organisation.

Phocas helped transform our ability to provide information to the sales guys so introduced Phocas to ICCONS as we’re a new business and we didn’t want to wait for long periods before we had access to data”, Rose said. 

According to Rose, ICCONS uses Phocas to give the business a quick and simple way to manage sales and inventory data.

We use Phocas to measure our sales activity, our margin performance and our product group performance. These metrics are what’s really important to us. We want to get our stock moving and Phocas gives us a clear view into our business." 


Industry Building and Industrial
Sector Wholesale distribution
HQ Location

Victoria, AU

ERP System SAP Business One

Quick access to data and instant reporting 

As a busy National Sales Support Manager, Theo Hatzis needs to access business data quickly and easily. Using Phocas allows him to get the data he needs efficiently, particularly through mobile.

Before Phocas, we were using SAP Business One to generate reports. It took quite a bit of time. We brought in Phocas and reporting has been instant. The ability to use Phocas on your mobile phone has been great. It makes things much easier to track”, Hatzis said.  

Another Phocas user, Jason Davis from Operations worked with the implementation team at Phocas.

“I’ve worked closely with Phocas as I manage the computer systems here at ICCONS. In terms of setting up the implementation with SAP Business One, it was very easy. The Phocas support was on hand to help us out. The whole process took about a month from start to finish. The time saving with Phocas is a big winner. You just can’t compare – we use to have to export data into Excel and manually alter that and now you can get the same result from clicking a mouse button”, Davis remarked.

  • Transfer of data into Excel for insights which then has to be manipulated
  • Clunky and time-consuming reports

Easy and simple data analysis

All in all, it’s the simplicity of using Phocas that makes it useful to many including ICCONS MD, Phil Rose.

You can paralyse yourself with analysis but the simpler you keep your business analytical processes, the better. Our sales people don’t want to be encumbered with too much irrelevant data. I see Phocas as a very simple tool”.

  • Phocas data analytics, an industry specific solution that is compatible with ICCONS SAP Business One ERP

Fast and effective

Rose was also impressed with the implementation of Phocas.

“Phocas is low cost, very fast, very effective and has a painless integration. We haven’t had to spend more on capital equipment. Often when you introduce reporting systems, you need additional support and HR to drive it. That’s not the case with Phocas”, Rose said.

To sum up, Rose believes that seeing is believing.

“For someone who’s considering introducing new software to analyse their business, you need to talk to other Phocas users and see what it’s done for them. Test the reports with your data because the proof is in the pudding”.

  • Effective measurement of key metrics such as margin performance across product groups
  • A clear view into their business on all devices
  • Effective data insights for launch into new markets
  • Painless integration with the ERP